VIDEO: Key Trends in the UK Aesthetics Market 2024, from CCR conference
Earlier this month we spoke remotely at CCR Conference, If you couldn’t attend live, don’t worry—you can watch the full session recording below. In this post, we’ll also summarize some of the most significant takeaways, including the rising popularity of new treatments, the shift toward medical wellness, and the impact of increased competition across the industry.
The highlights detailed below are taken from our forthcoming report into the UK Aesthetics Market which you can download here
Trending Treatments in the UK Aesthetics Market
Rare: Monitor’s tracking of 90,000 UK health, wellness, and beauty providers reveal that botulinum toxin and dermal fillers remain the leading treatments. However, there has been considerable growth in Medical Wellness and Longevity treatments. This category has now claimed the third spot among popular treatments offered, underscoring a significant shift toward a holistic, health-centric approach in aesthetics.
Notable Shifts: The Rise of Polynucleotides and Other Emerging Treatments
Looking at changes from March to September, one of the most striking findings is the 102% increase in clinics offering polynucleotides. This treatment has now reached 10% market penetration, which speaks volumes about its fast-growing popularity. Other areas seeing significant growth include:
Wellness and longevity treatments
Fat dissolving treatments
Interestingly, the dermal filler category, while seeing a slight decline in consumer interest, now has more providers offering it. This dual effect of growing supply and slowing demand could increase competition within this treatment area, highlighting the need for clinics to differentiate their offerings.
Expansion of Non-Injectable Treatments
Another compelling trend is the expansion into non-injectable treatments, especially as many clinics have started offering a broader range of options to meet the changing tastes of consumers. In fact, Rare’s data shows that the average number of treatments offered per clinic has risen, with many providers now offering more than eight treatment types. This trend aligns with the industry’s pivot toward holistic wellness, indicating a future where aesthetic services extend beyond the conventional injectable options.
The Rise of Medical Wellness and Longevity Services
One of the most exciting developments is the growing integration of medical wellness and longevity within aesthetics clinics. This sector is emerging as an integral part of aesthetics, with a 5% growth rate in dermal filler clinics offering such services within just six months. This trend reflects a consumer base that increasingly values feeling good as much as looking good—a sentiment that aesthetics providers can harness to deepen connections with clients.
The Shifting Competitive Landscape
As the aesthetics market matures, new providers from various fields are entering the space. Dental and ophthalmology practices are a prime example, with 72% of private dentists and 47% of ophthalmologists now offering aesthetics services. With aesthetics gaining mainstream acceptance, especially after being endorsed by the Royal Society of Medicine, we see providers across sectors viewing aesthetics as a viable revenue stream.
This diversification means aesthetics clinics should closely examine what makes their offerings unique and competitive. In a market where multiple sectors are converging, differentiation is crucial.
Final Thoughts: The Future of UK Aesthetics
The UK aesthetics market is evolving at a rapid pace, fueled by new treatments, increased competition, and a shift toward holistic wellness. Clinics that proactively adapt to these trends, diversify their treatment offerings, and understand the value of medical wellness will be well-positioned for future success. For practitioners, staying informed, updating skills, and understanding the benefits of emerging treatments like polynucleotides or skin boosters can offer a competitive edge in this increasingly crowded landscape.
For more details on Rare Monitor tracking system or to dive deeper into these findings, please feel free to reach out via the Rare Monitor website.
