Netnography is a method of ethnography that studies the behaviour of individuals online. It allows researchers to observe the interactions and behaviours of online communities, such as social media platforms or online forums.

With chronic diseases on the rise, the demand for healthcare solutions is transforming the pharmaceutical industry. The global demand to meet these medical needs means that every year brings new and anticipated drug approvals.

It’s widely known that the Medical Aesthetics industry is tailored towards women, as the majority of patients looking for treatment are female. However, there has been a shift and growing trend of men seeking medical aesthetic treatments, meaning there is untapped potential in the market for clinics to expand their business.

Medical wellness is becoming a growing trend that many aesthetics clinics are beginning to embrace, allowing them to offer a holistic approach to the health of their patients. Medical wellness focuses on long-term health, looking at how the internal affects the external, providing a huge opportunity for medical aesthetic clinics.

We’re pleased to announce that our Founder, Ben Pask, will be speaking at the upcoming CCR Conference on Friday 14 October at 11:30am. The CCR is the UK’s flagship event in medical aesthetics uniting surgical, dermatological and aesthetics specialties.

UGC is content that has been created by the consumer about a brand or product, rather than paid for or created by the brand itself. Not only is it useful for understanding your consumer’s behaviour but there are many other benefits to implementing the use of UGC as part of your marketing strategy.

Actively listening to your customers and being aware of the public conversations they’re having about your brand, provides interesting insights into what your audience really thinks and feels about you. This is called user generated content (UGC) and is the perfect way to understand your consumer’s behaviour.

Ensuring you reach the right people with your marketing campaigns is essential to growing your customer base and speaking to people who are actually interested in your product offering. This is where market segmentation comes into play.

The Medical Aesthetics industry is a complex marketplace that is always evolving. With new products and services available for patients,  staying up-to-date on how the sector is changing from patient/consumer perspective is vitally important for HCOs (healthcare organisations), and HCPs (healthcare professionals). 

It’s important for brands to create long lasting relationships with their customers in order to stay relevant in a world that is full of new and exciting products and services. With so much competition, it’s simply not enough to be ‘known’ by your target audience, which is where brand affinity comes into play.

The Travel & Tourism industry has undoubtedly faced hardship with the Covid-19 pandemic, as well as recent political and social affairs that continue to impact people’s lives. Even with all these factors, there is still a desire to travel and explore but this may not look the same as it did two or three years ago.

Taking healthcare into their own hands, people are able to shift from a ‘point of need’ mindset to a continuous care outlook. Such advancements means that patients and healthcare professionals are able to monitor chronic and serious illnesses day-to-day, from diabetes to chronic diseases and neurological disorders.

The UK’s Travel & Tourism industry has a “triple threat” impacting international travel, from the ongoing issues of the global pandemic, the increasing cost to live and the current issue with passport / border control.

Testing your creative campaigns is an important part of the creative process, as it allows you to understand which designs are cutting through to your audience in a noisy market. Ultimately, you want your campaigns to generate revenue for your business and not waste money on underperforming ads.

KOLs (Key Opinion Leaders) is a term widely used in the healthcare industry, they provide key insights into the development of healthcare trends, regulations and policies. When partnering with a KOL, they create awareness of an organisation’s brand, product or service. 

We’re launching the UK’s first non-surgical and surgical Medical Aesthetics Tracker, which provides you with the first-ever in-depth look at the aesthetics market.

What do UK consumers think about the impact the energy increase will have on their lives, as well as trust and reputation within Energy markets and Government. Our research shows the heartbreaking impact rising energy bills will have on people in the UK.

Brand tracking goes much further than simply measuring the awareness of your brand. Yes, this is an important factor in brand tracking but there are different measurements that you need to consider to gain a full picture of how well your brand is performing in the marketplace.

Self-pay healthcare continues to be on the rise, so we can’t ignore it. As the proportion of consultants’ income from self-pay hits a new record high, we think this trend is likely to continue growth - even as we move into more certain times, post COVID pandemic.

Key opinion leaders or KOLs are becoming a fundamental part of any business strategy, with more organisations using KOLs to promote their brand, products or services. With their industry insights, KOLs can make you stand out from your competitors and have a positive impact on your ROI.