We live in an increasingly obesogenic environment, making it harder for individuals to avoid unhealthy lifestyle choices. Defined as having a BMI (Body Mass Index) greater than 30, obesity is considered one of the greatest public health challenges of the 21st century.

The word Key Opinion Leader is used widely in the healthcare industry, however, there are new emerging thought leaders called Digital Opinion Leaders (DOLs) that are becoming increasingly known in the healthcare world. DOLs have mastered how to share and access information in the digital world through the use of social media, so how exactly do you engage with a digital opinion leader?

Over the years, you’ve probably heard of the word ‘influencer’, particularly if you are a marketer looking to target a key audience through social media. But have you heard of KOLs (Key Opinion Leaders) and the term KOL mapping?