When measuring consumer opinion of whether brands have responded well to the pandemic, the grocery sector increased its score by 1%. The normalisation of price after an inflationary spike of 2.5% in the first month of lockdown (Source: IFS) and the changes in promotions, played a key role in driving this metric upward in this sector.

When we began tracking trust, the majority of UK consumers had faith in the grocery sector (58%) with sales rising by £500m as Brits adjusted their shopping habits to their lockdown lifestyle. But this trust has since eroded by 16%. After wearing masks became mandatory, shoppers made fewer trips to the grocery store.